Approach

There’s a common misperception that individuals are either logical or creative; structured or free thinking; driven by reason or driven by passion. An unfortunate consequence of this misperception is an irresistible urge to categorize ourselves and others as being one way or the other—never both.

What we think, we become. At Lucid Paladin we see ourselves as intuitive, passionate, and creative thinkers with a deep appreciation for logic, analysis, and reason. Our ideal is to be logical yet creative, lucid yet imaginative, rational yet passionate.

We are problem solvers. When crafting solutions to given challenges, we’re confined only by the limits of our imaginations and a practical appreciation for what’s actually achievable.